Small businesses and entrepreneurs who write blogs can find themselves one leg up on their competitors simply by creating content on their area of expertise. Potential customers, partners, and suppliers would generally prefer to work with someone who “knows their stuff” as opposed to someone who just has a snazzy website. Your blog is where [...]
This second Internet revolution is one where community and feedback add value to the content in ways we could not imagine. What are my peers reading? What did they like? Comments? Who doesn’t like what was said? What’s related to this topic? Are there online communities related to this topic? Want to chat about the [...]
For scrappy entrepreneurs and small businesses, technology can be the great equalizer to make your company’s footprint look just like your largest competitors.
For your customers and potential customers, this enables them to feel better about dealing with a small business. If the value, selection, information, and responsiveness provided by your company matches what the big [...]
Professor Paul Farris at the University of Virginia’s Darden School once joked that, “Marketing is what fills that space between what the customer wants to buy and what your company wants to sell.”
My take on his statement is that we, as marketers, need to stay on our toes at all times. With changing media, technology, [...]