Archive for the 'innovation' Category

Marketing know-how for entrepreneurs

Professor Paul Farris at the University of Virginia’s Darden School once joked that, “Marketing is what fills that space between what the customer wants to buy and what your company wants to sell.”
My take on his statement is that we, as marketers, need to stay on our toes at all times. With changing media, technology, [...]

February 15th, 2007 | Posted in innovation, marketing, public relations, small business, strategy | No Comments

ScrappyReading: online identities; trust & bonding; innovation and web 2.0

It’s been a good month and four days since my most recent edition of ScrappyReading. I’m not sure how I was able to read and read and read so much on my trusty Google Reader without writing about it. Well, it’s Friday and I’m ready to take a shot. Here are three ScrappyReading ideas for [...]

February 9th, 2007 | Posted in amazon, ecommerce, identity, innovation | No Comments