Curb Appeal = First Impressions of the House
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Archive for February, 2007
Suspected Terrorist or Completly Innocent
Don’t we all love the frustrations that comes with us when we travel by air. Here are 10 tips that will help you smoothly get to your final destination without being accused of being a suspected terrorist.
1. Make sure you have a signed, valid passport and visas, if required.
2. Put all of your gels, lotions, [...]
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Making your small business look big
For scrappy entrepreneurs and small businesses, technology can be the great equalizer to make your company’s footprint look just like your largest competitors.
For your customers and potential customers, this enables them to feel better about dealing with a small business. If the value, selection, information, and responsiveness provided by your company matches what the big [...]
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Usability Thoughts To Go…
Shown below is the front of a coffee dispenser I saw on a recent trip (with the critical part enlarged).
(click on picture to enlarge)
The label manually attached to the device tells users to “please pay attention to the displayâ€Â. As it seems, it was not enough simply having the display there, which provides instructions on [...]
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Marketing know-how for entrepreneurs
Professor Paul Farris at the University of Virginia’s Darden School once joked that, “Marketing is what fills that space between what the customer wants to buy and what your company wants to sell.”
My take on his statement is that we, as marketers, need to stay on our toes at all times. With changing media, technology, [...]
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